Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice
"People want to buy from, work for, and partner with companies that matter. So how do you build a company that matters?Companies and people that matter have successfully become the obvious choice in the hearts and minds of their customers, their employees and their communities. They elevate themselves by consistently finding ways to solve the most pressing needs their markets face. The result? They create more value year after year and build sustainable, differentiated organizations. In Matter, Peter Sheahan, Julie Williamson and Dom Thurbon show you how to identify the place where you can create the most value u your edge of disruptionu at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future. This is the place where the most important problems are solved and where the fewest people can solve them. Your edge of disruption is where your opportunity to matter is found. Matteruses extensive case studies of real companies that have successfully become the obvious choice in their markets u from high-profile corporations like Adobe and Burberry to lesser-known bran
Peter Sheahan works with leaders around the world to flip their thinking and help them find opportunities where others cannot. His clients include News Corporation, Google, Hilton Hotels, GlaxoSmithKline, Harley-Davidson, Cisco Systems and Goldman Sachs. After a short stint as a trainee accountant, Peter worked in the hotel industry and rose to the position of general manager of a $5 million hotel business at 19. He has since established himself as a highly successful entrepreneur and CEO of two multimillion-dollar businesses. In addition to his world-renowned thought-leadership practice, Peter is also the CEO of the Centre for Skills Development (CSD). The CSD specialises in large-scale social-change projects for clients such as the Commonwealth Bank of Australia and IBM. Peter was named 'Young Entrepreneur of the Year' in New South Wales in 2003, and in 2006 he was voted by his peers as the leading keynote speaker in Australia. His insights into business trends and the changing needs of customers and staff make him a regular presenter on Fox Business, as well as appearing on the ABC and BBC TV networks. The author of five books he has delivered more than 2000 presentations to over 300,000 people in 15 different countries. He lives in Colorado with his wife, Sharon, and his two kids, Maddy and Tom.