Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice
|Author:||Peter S. Thurbon|
|Author:||Peter S. Thurbon|
Going head-to-head with competitors is a recipe for slow growth and low margins. There's a way to do better. DPR Construction is a $2.5 billion company operating in the fiercely competitive and highly commoditized construction industry. Unlike most of its peers, it has achieved years of spectacular growth and has currently reached number ten on Fortune's 'Best Places to Work' list. How did it accomplish this? By being better. Back when DPR was small and relatively unknown, the company launched itself ahead of the pack by becoming an expert in emerging customer needs like digital infrastructure, energy efficiency and green materials. Instead of waiting for clients to come to it with problems, DPR introduced clients to solutions they didn't even know they wanted. The strategy paid off so well that when Apple decided it would build its futuristic head office in Silicon Valley, DPR was its obvious choice. Matter, the fruit of ChangeLabs Founder and President Peter Sheahan's three-year research project, identifies dozens of companies that became the obvious choice in crowded markets. These companies transcended disruption by proactively rethinking their industries and developing new business models. Showing remarkable curiosity, creativity, courage and generosity, they held themselves accountable for taking customers on a journey toward the future. They became beacons of innovation and collaboration, elevating their business models, their relationships - and inevitably, their results. Better organizations are remarkably diverse. From high-profile brands like Adobe and Nike, to boutiques like Lang Marketing and BlueShore Financial, organizations of all shapes and sizes have utilized the forward-looking strategies described in this book with dramatic results: more revenue, more sustainability, bigger profit margins, and greater market share. Matter offers illustrative case studies and a tactical framework that will become your blueprint for making your organizations ever better. It's time to see yourself as a leader, and to invest beyond your four walls. Start the exciting journey and become a business that is stronger, elevated ...simply, better.
Peter Sheahan works with leaders around the world to flip their thinking and help them find opportunities where others cannot. His clients include News Corporation, Google, Hilton Hotels, GlaxoSmithKline, Harley-Davidson, Cisco Systems and Goldman Sachs. After a short stint as a trainee accountant, Peter worked in the hotel industry and rose to the position of general manager of a $5 million hotel business at 19. He has since established himself as a highly successful entrepreneur and CEO of two multimillion-dollar businesses. In addition to his world-renowned thought-leadership practice, Peter is also the CEO of the Centre for Skills Development (CSD). The CSD specialises in large-scale social-change projects for clients such as the Commonwealth Bank of Australia and IBM. Peter was named 'Young Entrepreneur of the Year' in New South Wales in 2003, and in 2006 he was voted by his peers as the leading keynote speaker in Australia. His insights into business trends and the changing needs of customers and staff make him a regular presenter on Fox Business, as well as appearing on the ABC and BBC TV networks. The author of five books he has delivered more than 2000 presentations to over 300,000 people in 15 different countries. He lives in Colorado with his wife, Sharon, and his two kids, Maddy and Tom.